Dreamweaver CS4: HTML Newsletters Course Book Now
Level: Easy | Type: Web Development | Duration: 4 hours | Certificate: Yes
- Summary
- Outline
- How to Book
Overview
Course Introduction.
Instructor
Presented by Sheila Farrell, Authorised Adobe Instructor (ACI).
Course Prerequisites
This course is aimed at beginners to Dreamweaver and is suitable for those who have little or no experience using Dreamweaver and wish to understand the essential skills and how to apply them to creating HTML Newsletters for an email marketing campaign. No HTML knowledge is required. Dreamweaver is available on both Mac and PC platforms.
Introduction and Overview
- Dreamweaver interface
- Start screen
- Page View options
- Layout options
- View options
- Visual aids
- Dreamweaver panels
- Property inspector
- Insert bar
- Select, hand and zoom tool
- Download size and download time
- Editing preferences
Basics About Web Pages
- Defining a website
- Website structure
- Creating a home page
- Static pages
- Dynamic page options
- Naming conventions
- Title element
- Previewing in the Browser
- Understanding Doctypes
Basic Formatting
- Doument properties
- Document structure
- Using heading levels
- Paragraph element
- Working with ordered lists
- Working with unordered lists
- Best structure for HTML newsletters
Adding Content to Your Webpage
- Inserting content for Word
- Inserting tabular data
- Adding special characters
- Adding horizontal rules
Creating Links
- Email links
- Absolute links
- Anchor links
Working with Images
- Image file types
- Image optimisation
- Images using absolute paths
- Including the ALT text attribute
- Images default setting in emails and why
Popular Email Clients
- Limitations with CSS
- Email client chart
Newsletter Layouts
- HTML versus plain text
- Design and width considerations
- Best structure of HTML Newsletters
- Inserting tables
- Table element - table
- Row element - tr
- Cell element - td
- Using nested tables
CSS and Restrictions
- CSS guides
- Font formatting
- Background options
- Inline styles
- Inline style conversion tools
Legal Requirements and Avoiding the SPAM folder
- Who you can send the email to
- Having opt outs and managing it
- Data Protection Act
Marketing Strategies
- Adding a call to action
- Add a forward to a friend
- Create a web version
- Avoiding the SPAM folder
- Getting people to subscribe to your newsletter
- Effective email writing
- Getting people to come back to your site
- Article length
Sending out the Email
- Sending test emails
- Outlook Vs newsletter software
Case Study using MailChimp
- Creating an account
- Creating an list
- Using their temmplates
- Adding your own template
- Sending a test email
- Account options
Campaign Management
- Managing people opting out
- Managing the email campaign
- Adding Google Analytics
How to Book
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If you are an existing member, please sign in to your account and subscribe to your course.